5/12/24 Self-Audit™ — HireAiGO Research

How does your gym score on lead response?

10 questions. 2 minutes. See exactly where you're losing leads — and how much it's costing you. Free. No signup required.

87.8%
of gyms never respond
46.8 hrs
avg response time
more likely to convert in <5 min
Questions answered
0 / 10
Speed — how fast you respond to a new lead
1
When a new lead submits a form or sends a message, how fast does your first response go out?
Worth up to 25 pts — the highest-weighted question in the audit
2
Does your gym respond to leads that come in on evenings and weekends?
Worth up to 10 pts — leads don't operate on business hours
Persistence — how many times and how long you follow up
3
What channel do you lead with when contacting a new lead for the first time?
Worth up to 5 pts
4
Does your first message reference anything specific from what the lead asked or wrote?
Worth up to 10 pts
5
How many total follow-up attempts do you make before marking a lead dead?
Worth up to 15 pts — this is where most gyms lose everything
6
How long does your follow-up sequence run before you stop reaching out?
Worth up to 10 pts
7
Do your follow-up messages include qualifying questions — goals, schedule, what they've tried before?
Worth up to 10 pts — questions convert, statements don't
8
Does every message include a specific, clear next step — a time slot, a direct ask, a concrete action?
Worth up to 5 pts
Full coverage — referrals, upsells, long-term member value
9
Do you have a systematic process to ask new members for referrals?
Worth up to 5 pts — referrals are your cheapest lead source
10
Do you have an automated process to introduce upsells — personal training, nutrition, premium services — to existing members?
Worth up to 5 pts — your members are your warmest buyers
0 of 10 answered